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About

Hi, I'm Oli. I run Pixol.

A small web studio near Birmingham, working with clients across the UK and beyond. I design and build the sites, and bring in trusted collaborators when a project needs them.

Start a projectSee our work

Built with

Figma
Oli Long, who runs Pixol, smiling in a checked overshirt, drawn in warm dithered pixels

The short version

A site built for you beats a template stretched to fit.

I've been building websites for over 10 years, first as Vivify and now as Pixol. Over that time I've built on just about every platform going, and that's where the belief comes from.

How I workSee the workStart a project

How I work

What working with me looks like.

A handful of clients at a time.

I work closely with a few clients at a time, so every project gets senior attention from the first call to long after launch. You talk to the person building your site.

Modern tools, no corners cut.

I use AI tools to speed up the routine parts of a build, so you get agency-quality work on a timeline and budget that make sense for a growing business. The design, the decisions and the testing stay with me, and so does the responsibility for everything that goes live.

The right people, when you need them.

Pixol works as a fractional studio. Alongside me you might work with a brand and visual design partner, extra developers on larger builds, and a fractional marketing lead for clients who need strategy alongside the site.

Local when it helps, remote when it doesn't.

I'm based in Sutton Coldfield. Most of the work happens remotely, but I'm always up for a coffee if you're nearby.

Principles

Four things I hold to.

The rules behind every decision on a project, including the awkward ones.

  • Say the honest thing

    If a cheaper route or a different platform would serve you better, you'll hear it from me.

  • Ship fast, then improve

    A great site that launches in weeks beats a perfect one that launches next year.

  • Build for the person who'll run it

    Every site is set up so you can edit it without me.

  • Keep it simple

    Fewer moving parts, fewer things to break.

How it works

A simple process that stays simple.

Four steps from the first call to a live site, with you seeing every stage before we move on.

  1. 01
    Brief
    • Goals and audience
    • Pages and content
    • Timeline and budget

    Discover

    A call, a few questions and a short written brief so we both know what success looks like.

  2. 02

    Wireframe

    We wireframe the key pages so the layout and content are agreed before any code is written.

  3. 03
    const site = await build({ framework: 'astro', content: 'sanity', performance: '95+',});// ready to hand over

    Build

    Built in Astro or Next.js with Tailwind and TypeScript, wired to a content system you can edit yourself.

  4. 04
    • DNS and domain✓
    • SSL certificate✓
    • Analytics✓
    • Handover guide✓
    Live

    Launch and grow

    DNS, hosting, analytics, a handover session and a written guide.