Built on a grid, so it works at every size.
The mark is drawn on a construction grid with its clear space, minimum sizes and colour rules decided at the same time. It reads as clearly as a favicon as it does on the side of a van.
How brand work happens
One idea, everywhere it needs to be.
Colour and type chosen for screens first.
Most people meet your brand on a phone, so the palette and typefaces are tested for contrast and legibility on screen, then checked in print.
The same brand on a card, a post and a screen.
Templates for the things you actually produce: social tiles, email headers, decks, one-pagers and the website itself, so everything looks like it came from the same place.
A usage guide your team will actually open.
A short guide to the logo, colour, type and a few clear dos and don'ts, so the brand still looks like itself when someone else makes the next poster.
