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Website redesign and migration

Keep your rankings. Lose the baggage.

Most of our clients arrive with a site that has stopped pulling its weight: WordPress, Wix, Squarespace or an old agency build. We rebuild it properly, keep the content and URLs that work, redirect the ones that don't, and protect your search rankings on the way across.

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Built with

Figma

Who this is for

Sites that have stopped pulling their weight.

Businesses whose site is slow, hard to change or held together by plugins, and anyone moving off a platform they have outgrown.

What's includedStart a projectStarting from scratch?

How a migration works

Nothing lost on the way across.

Every page earns its place on the new site.

We go through the old site page by page and decide what to keep, what to rewrite and what to retire. You move across with the content that works, not years of clutter.

Every old address points somewhere useful.

Before anything is built, every URL on the old site is listed and given a destination on the new one. Pages that stay keep their address; pages that go redirect to the closest match. Nothing lands on a 404.

Rankings hold through launch.

The redirects, titles and structured data go live together, Search Console is watched for the weeks after, and anything that dips gets looked at that week rather than next quarter.

Keep the editor your team knows, or move to a better one.

If your team relies on its current CMS, we can keep it. If it is holding you back, we move the content somewhere easier to use. Either way, nobody has to relearn their job overnight.

What's included

Everything the move needs, start to finish.

A fixed fee or a monthly subscription, scoped to your budget. None of this is an extra.

Get a quote

  • Content audit

    Every page reviewed, with a plan for what stays, what gets rewritten and what goes.

  • URL mapping

    Every old address listed and matched to its new home before anything is built.

  • 301 redirects

    A redirect for every page that moves, so links and bookmarks keep working.

  • Rankings protected

    Redirects, titles and structured data go live together, and Search Console is watched after launch.

  • Wireframing

    We wireframe the key pages to agree layout and content, then go straight into the build.

  • Custom-coded build

    Astro or Next.js with Tailwind CSS and TypeScript. No page builder and no theme.

  • Your CMS, your call

    Keep the CMS your team relies on, or move to one that is easier to use.

  • Fast and accessible

    A performance and accessibility pass before launch, to Lighthouse 95+ and WCAG AA.

  • Launch and handover

    DNS, hosting and analytics set up, then a handover session and a written guide to your site.

  • 30 days of support

    We stay on hand for the first month after launch. After that, a care plan is there if you want one.

    See care plans

How it works

A simple process that stays simple.

Four steps from the old site to the new one, with you seeing every stage before we move on.

  1. 01
    Audit
    • Pages and content
    • URLs to redirect
    • Rankings to protect

    Audit

    We go through the old site page by page, map every URL and note the rankings worth protecting. We agree scope, timeline and price before anything is built.

  2. 02

    Wireframe

    We wireframe the key pages so the layout and content are agreed before any code is written. You see them and sign them off before we build.

  3. 03
    const site = await build({ framework: 'astro', content: 'sanity', performance: '95+',});// ready to hand over

    Build

    Built in Astro or Next.js, with your content moved across and a CMS your team can edit.

  4. 04
    • 301 redirects✓
    • DNS and SSL✓
    • Sitemap submitted✓
    • Handover guide✓
    Live

    Launch

    Redirects, DNS and analytics go live together. Then a handover, a written guide and 30 days of support.

Selected work

Recent projects

All projects
The Snowfox logo over a sunrise across snowy hills

Snowfox

Migrating a fast-growing B2B AI company from WordPress and Elementor to a custom-built Astro site.

Redesign and migrationCustom website design and developmentIntegrations
The Mediline Supported Living logo on the brand indigo with its violet and orange circles

Mediline Supported Living

A warm, accessible website for a supported living provider, built in WordPress so their team can run it.

WordPress design and build
The Birch Faraday Capital logo over a deep navy rippled texture

Birch Faraday Capital

A calm, considered website for a UK investment firm that buys and grows established businesses.

WordPress design and build

FAQ

Questions about website redesign and migration

Still got a question? Send it through the contact page and you'll hear back within a working day.

Will we lose our Google rankings?

Not if the move is done properly. Every URL is mapped and redirected, titles and structured data carry across, and we watch Search Console in the weeks after launch so anything that dips gets looked at quickly.

What happens to our existing content?

We audit it page by page. What works moves across, what needs work gets rewritten, and what nobody reads is retired, with a redirect so no link breaks.

Can we keep our current CMS?

If your team relies on it, yes. If it is the thing holding you back, we'll recommend moving your content somewhere easier to use and explain why.

How long does a redesign take?

It depends on the size of the site and how much content is moving. A small site can move in a couple of weeks; bigger ones with a lot of content or integrations take longer. We agree a timeline with you before we start.

What does a redesign cost?

It depends on what you need, and we scope every project to suit your budget. The price moves with the size of the site you have now, since every page needs carrying across and every old address redirecting, whether the design is a fresh start or a refresh, and what the new site connects to. You can pay a fixed fee, or spread the cost with a monthly subscription. Either way, we agree the scope and the price after a discovery call, so there are no surprises.