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SEO and AI search

Get found for what you actually do.

Technical and on-page SEO that fixes what's holding you back, and pages shaped so AI assistants can find them, trust them and quote them. Clear priorities, honest reporting, no dark arts.

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Figma

Who this is for

Sites that should be found and aren't.

Businesses launching a new site who want it set up properly, sites underperforming in search, and anyone whose customers have started asking ChatGPT instead of Google.

What's includedStart a projectNeed a new site first?

What the work looks like

Search, without the dark arts.

Fix the foundations, then watch the pages climb.

Most sites are held back by a handful of technical problems and pages that target nothing in particular. Fixing those first is what moves rankings, and it is where every engagement starts.

If it can't be read, it can't be found.

Broken internal links, orphaned pages, slow templates, missing structured data and crawlers blocked by mistake all keep pages out of search and out of AI answers. The audit finds every one, and the fixes go into the build, not a plugin.

One page, one job, one search.

Search research maps each page to the search it should win, so your services page competes for your service and your location pages compete for your area, not each other.

Found in the answer, not just the results.

More people now ask an assistant instead of scrolling a page of links. Assistants quote pages they can read and trust: clear answers to real questions, structured data, and a business described the same way everywhere it appears. That is what we build in.

A monthly report you can read in five minutes.

What moved in search and in AI answers, what did not, and what we are doing next, in plain English. No vanity dashboards, no forty-page PDF, and if something is not working we say so.

What's included

Foundations that work in search and in AI answers.

Every engagement starts with the audit. What follows depends on what it finds.

Get a quote

  • Technical audit

    Crawling, indexing, Core Web Vitals, structured data and internal links, plus whether AI crawlers can reach you. Checked and prioritised.

  • Search and question research

    The searches worth winning and the questions your customers ask, each mapped to the page that should answer it.

  • On-page optimisation

    Titles, headings, copy and images improved page by page, with clear answers to real questions.

  • AI answers

    Structured data, answer-led pages and a business described the same way everywhere, so AI tools can find you and cite you.

  • Local SEO

    Google Business Profile, location pages and local schema, where your customers are local.

  • Tracking and reporting

    Your key searches tracked, AI answers checked, and a plain-English report every month.

What we won't do

No dark arts.

We don't buy links, churn out AI-written pages or promise you a place in ChatGPT. If something won't help, we'll say so.

How it works

A simple process that stays simple.

Four steps, and the last one repeats every month.

  1. 01
    Audit
    • Crawling and indexing
    • Core Web Vitals
    • AI crawler access

    Audit

    A full technical audit, and a look at what search engines and AI assistants say about you today. We agree scope and price once we know what it found.

  2. 02
    • Searches researched✓
    • Questions mapped✓
    • Priorities agreed✓
    Plan agreed

    Plan

    Search and question research and a page map: which page should win which search, and what to fix first.

  3. 03
    <title> Your service, your area</title><meta name="description" />// schema: LocalBusiness

    Optimise

    Technical fixes go into the build, then pages are improved one by one: titles, headings, answers and schema.

  4. 04
    VisibilityReport sent

    Report

    Every month: what moved in search and in AI answers, what did not and what happens next, in plain English.

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FAQ

Questions about SEO and AI search

Still got a question? Send it through the contact page and you'll hear back within a working day.

How long does it take to work?

It depends on your site and your competition. Technical fixes can start to show within weeks; content takes longer. After the audit we'll tell you honestly what to expect.

What is AI search optimisation, and how is it different from SEO?

AI search optimisation means making your site easy for AI tools such as Google's AI Overviews, ChatGPT and Perplexity to find, understand, trust and quote. It's less different from SEO than the new acronyms suggest. Google's AI Overviews and AI Mode are built on its normal search index, and assistants like ChatGPT and Perplexity lean on search indexes too, so good SEO is still the foundation. What's changed is how much it matters that your pages answer questions clearly, that AI crawlers can reach them, and that your business is described the same way everywhere it appears.

Do you do GEO or AEO?

Yes, if that's what you've heard it called. Generative engine optimisation and answer engine optimisation are newer names for getting found in AI answers. Here it's part of every engagement rather than a separate product.

Can you get us into ChatGPT's answers?

Nobody can promise that, and it's worth being wary of anyone who does. What we can do is make your site easy for AI tools to read and trust, and check each month how often you're named for the questions that matter to you.

Do you build links?

No. We don't buy links or run guest post schemes. We fix the foundations, make the right pages worth ranking and help you publish content that earns its place.

Do you write the content?

We write briefs for your own writers, or we can write it for you as an add-on.

Do we need a new website to rank better?

Not always. The audit shows whether the problems can be fixed on your current site or are built into it. If a rebuild is the better route, we'll say so and explain why.

Do you do local SEO in Sutton Coldfield and Birmingham?

Yes. We're based in Sutton Coldfield, and local SEO is part of the work wherever your customers are nearby: Google Business Profile, location pages and local schema, so you show up for searches in your area and in the answers assistants give about it. It works the same way wherever your business is.

What does it cost?

It depends on what you need, and we scope every project to suit your budget. The price moves with the size of your site, how much the audit finds, how competitive your searches are and whether we write the content or brief your team. You can pay a fixed fee, or spread the cost with a monthly subscription. Either way, we agree the scope and the price after a discovery call, so there are no surprises.